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Jones is "worth" what the market will pay him - if he doesn't like what UFCis offering he can risk being let go - no one star will make or break the UFC, and certainly not Jon Jones.
UFC has not closed up shop with GSP and Silva on the shelf, and it did not fold when guys like Chuck, Randy, and Tito faded, so life would easily go on if Jones goes elsewhere. If Jones thinks he can earn more all-in by fighting fir another org...good luck with that.
The reality is that this is all posturing in both sides - why should Jones accept less if he feels he is worth more...and why should UFC not try to sign him at a price that suits them? Such is business. The risk to Jones is that UFC walks away and there is zero chance of him earning the same all-in money elsewhere...ZERO chance. No one has the revenue to sign fat bonus cheques and PPV cuts like UFC, and Jones would be a fool to waste his prime years helping build up another org. He needs UFC more than it needs him, and everyone (except some not-so-bright fans) knows it.
A deal will get done...I don't know why fans care so much about this nonsense lol
I'm going to have to go with this right here. It's just alot of posturing from both sides. A deal will be reached.
On the same note it is true, and something I must say the UFC did rather well with. People don't understand at times why they put the brand before the fighter, and this is a good reason why. The UFC will live on after JBJ. They survived before, and through some much bigger names, and they will survive after.
I do agree fighters should fight for their peice of the pie, but at the same time they have to realize they can't take the entire cake all at once. I'd say he's going to end up with a very nice pay, with very nice bonus's and life will move on.