I think your second statement is absolutely true, but that doesn't mean Dana will promote him. If things get bitter enough, people will put ego over money. For example, when Vince McMahon bought WCW, he basically had been handed the most profitable storyline in wrestling history by doing a WWF vs. WCW feud, but he was so bitter towards WCW at that point that he just refused to let them look like a real threat, did one half-assed pay-per-view with WWF guys on both sides and then just let the whole thing fall apart.