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A.K.A. the cheapest way to look rich when you're a broke MMA league:
Step 1: Wait for a big UFC star to become free agent
Step 2: Announce you're negociating a deal, and it's gonna be huuuge
Step 3: Withdraw the offer
Step 4: Claim you offered an absurd amount of money that no one can ever verify
Step 5: Use these fictional millions to attract new investors ready to lose their money
So far BKFC and ONE FC played it perfectly.
Bingo.