Lost all popularity? Where are the stats for that? Serena outdraws most male tennis stars on American TV.
This quote is from last year:
According to data from Nielsen, 3.2 million viewers — 1.4 million of them women — watched the men’s U.S. Open final last year. A total of 1.6 million viewers watched the women’s final, including 719,000 women, although that was televised in midafternoon, while the men’s final was during prime time.
Until there is another American male to challenge the "Big Four," ratings for men's matches will continue to trail any women's match that features Serena.
Serena Williams is fun to watch. Even when she's losing, she's animated and interesting. Her game has variety. The rest of the women's field is mostly baseline rallies and double-digit double faults.
That's another reason why Sharapova is not a big ratings winner. Her game is boring. The
2012 French Open television ratings (h/t 10sballs.com) for Serena's first-round loss (1.02) drew almost as many viewers as Sharapova's appearance in the championship final (1.7) on NBC.