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Business wise, it makes sense.
That said, I would much rather see Conor fight Mas or Gaethje next.
Surely, unless you are a partner with UFC, nobody gives a shit if the business side makes sense or not.
I can understand Dana thinking if the fight makes sense from the business perspective, but you? us?
In any other aspect, giving Conor a title shot at LW just because he is Conor just doesn't make any sense. He already got that belt, and lost it because he refused to defend it.
Even the fight with Masvidal, what is the logic on that? Masvidal wants the WW belt, the fight with Usman, not a fight with an unranked WW fighter. If the defeats Usman, having the WW belt reinforces Masvidal's position to negotiate a fight with Conor.
I agree with you, I would also rather see Conor face Gaethje. But I don't think it's going to happen.