Starting in Ireland. Musgraves are shopping giants and run all Super Valu and Centra stores in Ireland.
The Cork retail giant has reached out to operators with notice that 'all product' associated with the MMA fighter is being delisted
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Musgrave is delisting all products associated with Conor McGregor after he lost a civil court action for sexual assault taken against him by Nikita Hand.
The Cork retail giant has reached out to its operators including nationwide SuperValu, Centra, Daybreak and Mace stores with notice that 'all product' associated with the MMA fighter is being delisted including Proper Twelve whiskey products, for which McGregor is no longer an owner of but remains a spokesperson for, and Forged Irish Stout.
A Musgrave spokesperson confirmed to CorkBeo this morning: "these products are no longer available to our store network.”
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McGregor sold Irish whiskey brand Proper Twelve in 2023 but has stayed on as the spirit company's frontman. Proper Twelve and Forged Irish Stout will no longer be supplied to retailers by Musgrave.
Retailers across Ireland are being urged to boycott Conor McGregor’s stout and whiskey brands after a civil court jury found him liable for the sexual assault of Nikita Hand, who was awarded up to €250,000 in damages after she had claimed McGregor raped her at a Dublin hotel in December 2018.
A leading rape crisis group has said no store should want to promote the products. Executive director of Rape Crisis Network Ireland, Cliona Saidlear said shops should boycott the brands and added: “The companies making money from his alcohol and other products need to look at whether they want to align themselves with a man found by a civil jury to have sexually assaulted a woman.
“They need to stop promoting him and distance themselves... €250,000 won’t dent his finances, but the public can play a role here in expressing disapproval for anyone that tries make money with a man who engaged in that despicable behaviour.”
The delisting of the brands come as the shamed UFC star is now also being sued by ex-MMA fighter Artem Lobov in a row over Proper Twelve whiskey with a case being brought against him in the new year,
Dublin Live reports. Lobov claims McGregor’s whiskey was originally his idea.
The Notorious allegedly promised him a 5% stake in the business for all his work and help getting the brand up and running but it’s claimed Lobov never got paid his cut when McGregor sold most of his stake for at least €150m.
