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Floyd didn't have The UFC marketing machine and fight cards helping him.
Conor leaves the UFC, and tries selling PPVS on his own, without their fighters on his cards and he'd be lucky to break 700k
Pretty much this. The Main Event sells a boxing card while the Main Event + Undercard + UFC brand sells a UFC event.
Boxing Cards without one or two established stars at the top, fighting one another, either don't exist or don't sell anywhere in the neighborhood of 300,000, which is a relatively low buy for a middling to crappy UFC card.