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Well the thing is, Captain Marvel in the comics isn't popular. Her solo comic was cancelled (due to low sales) and relaunched 7-8 times.
I know Guardians of the Galaxy was obscure but the marketing for that had fun action and one of the most charismatic characters in the MCU, Starlord. Captain Marvel's trailers just seem boring and generic.
Captain America's first movie was kinda bland but the fanbase loved Cap from the comics so it did well
Very valid points. MCU definitely reached a level, though, at least in my thought process, where the properties don't even have to be huge successes as comics or cartoon adaptations or what have you to then draw fans in for the film. Doctor Strange may be a huge character from a significance standpoint, but he's certainly not the type of character that I imagine would have drawn the box office numbers it did if that film had been released, say, in 2007. The overall scope of the cinematic universe ends up drumming up the success of the subsequent entries.
And maybe Doctor Strange is sort of bad example because that trailer looked dope, but even if Captain Marvel wasn't an exceptional trailer (I thought it looked quite entertaining but can see your point), it still stands to reason that the fervor and interest in Endgame is going to help to increase the interest and overall dollars spent on Captain Marvel.
Factor in too that this is the first MCU movie in like seven months, which doesn't sound like a long time at all but is for fans when they were conditioned to expect one every three months from Guardians 2 to Spider-Man Homecoming to Ragnarok to Black Panther to Infinity War to Ant-Man and The Wasp. That's one year and a half where the gap between entries was about half of what the gap between AM and Wasp and Captain Marvel has been.

