She really has cost the studio millions by being a sour puss and unlikeable.....She should have taken a page out of Wonder Woman’s book. WW won people over with her positive attitudes and likeability.
Honestly, I don't think she's saying anything that hasn't been at least tacitly approved by her bosses.
As I recall, Disney went for the feminazi angle pretty hard in their marketing even before Brie Larson started making a fool of herself. They had that over the top "
with a HER-o" passage in the trailer, etc.
Larson coming out and spewing crap about white men and whatnot really is in line with the tone Disney set for their marketing campaign.
Disney did the exact same thing with their marking for Black Panther. I said at the time that it was an extremely cynical, but effective marketing strategy. And definitely deliberate- Disney had no qualms about stirring shit up and creating a lot of bad tension in society for the sake of ratings.
And I think they tried the same trick with Captain Marvel, only difference is mass media isn't falling in line this time. (for reasons I don't really want to get into).
I think Larson is basically following instructions in a pre-planned marketing strategy. I also think Disney won't hesitate to throw her under the bus if things backfire.