I think it's useful to think more about what a profit maximizing life looks like and how it shapes society.
If we stick to something more basic, say transportation as it's on topic because anyone that's been to Toronto and compares public transportation there to say a places like Bonn, Moscow, London and Tokyo will just laugh their ass off at what a complete joke Toronto is. What's the most effective and best? High infrastructure mass transit.
Ideal: A high quality network of trains/subways/streetcars that don't face congestion, is quick and cheap to run for passengers.
What the auto industry and gas companies wants: A bunch of single drivers having have hundreds of thousands if not millions motors running (instead of a few big engines), often in gas guzzling cars that are way overpowered relative to legal driving limits to satisfy the low-dick energy folks, which are idle or not in use 90% of the working day.
It's no wonder big infrastructure projects get pushback from vested interests.
Now, think about what a corporate profit maximizing society looks to for one's life:
Ideal: Affordable home that doesn't make you cash poor, friends and family that love each other, functional co-dependence and a network that is greater than the sum of its individual parts.
What do employers and big business owners want?
An atomized single person with people competing against each other instead of cooperating, paying rent or a big mortgage, paying for netflix (two or more people sharing netflix right away cuts sales in half - think of the single driver in their car except the single person in their home), paying for their car (point already above), making people disinterested in the qualities of humbleness, humility, modesty and instead make them feel inadequate so that they buy and throw out clothes to keep up with fashion, buying a new cellphone every year/other year, having their occupation to be the number one thing in their life in order to have a big cheap talent pool of talent of people often willing to work unpaid overtime, having that status as their core identity, NOT having a spouse to fall back on so that they can leave poor jobs and work conditions or have superior negotiating power, having big pharma plug in emotional holes with anti-depressants to keep people on the up and up etc.
Then you add-in there are only so many "good" jobs in society -- so growing economy through immigration as opposed to fertility rates of better off established multi-generational working class folks (who may have built up wealth), middle to upper middle folks is of course going to be preferred. The same corporate folks are already trying to shrink the middle and upper middle class to maximize their profits, why would they want those people having kids with high expectations as opposed to folks that will just be happy to be there????
This is all very par-for-the-course in an increasingly globalized world that is heavily free market driven and increasingly socially and culturally deprived.