Ok, I was skeptical, but willing to accept that TS may be on to something in this thread. However, the three fighters he used as a case study seemed rather cherry-picked. I mean, Sean O'Malley isn't some kind of huge draw or cash cow. And the UFC has pushed other fighters far more than they are pushing O'Malley.
So I looked at the reffing for Brock Lesnar, who the UFC had pushed far more than Jones or O'Malley, two of the subjects of this thread. Here's what I found about who reffed Lesnar's fights:
UFC 81 - Lesnar vs Mir - Steve Mazzagati
UFC 87 - Lesnar vs Herring - Dan Miragliotta
UFC 91 - Lesnar vs Couture - Mario Yamasaki
UFC 100 - Lesnar vs Mir II - Herb Dean
UFC 116 - Lesnar vs Carwin - Josh Rosenthal (this is probably the only one with any controversy, as the ref could have easily stopped the fight when Carwin was pounding Lesnar's face in)
UFC 121 - Lesnar vs Velasquez - Herb Dean
UFC 141 - Lesnar vs Overeem - Mario Yamasaki
UFC 200 - Lesnar vs. Hunt - Dan Miragliotta
So out of the 8 fights with the UFC's biggest cash cow they've ever had, Dean only reffed two of them.
I'm not bothering to take the time to do this with the other superstars, e.g. GSP, Ronda, etc., but I think it's safe to say that the TS has a cool theory......but that it's all BS.