The UFC could easily reach a million PPV buys if they used the same amount of money to sell Fedor to the masses as Canner MacGregger
Probably not. Conor has a very marketable personality, Fedor does not
The UFC could easily reach a million PPV buys if they used the same amount of money to sell Fedor to the masses as Canner MacGregger
Yep.
Being "huge" on Sherdog doesn't mean much.
You just described how fedor became a star.
He did headline ppvs in the United States. They did about 75k-100k in a stronger ppv market.
That's ignorant thinking.
Brock Lesnar made his MMA debut on a K1 ppv. The ppv sales were far less than Fedor's.
Once the UFC hype machine worked its magic, Lesnar did big numbers.
Guess he should thank the UFC for promoting the brand above the fighters then since he always seems to have a problem with it.
And Brock was not an MMA champion fighting three former UFC champions. He was making his debut fighting an unknown.