because i cnt see the ufc continue their upward curve for the next five years. golden years already passed, between 2012-2014 ufc was that "forbidden" thing where even boxers were skeptical (jealousy of the hype of course, and some disdain too) 4b was the price back in 2012 imo. Do they have something in their minds? Making superfights with boxing stars? You not sell it again coz nobody will buy, so you wants more of that upward curve... Where the fck is mma going to the next level? i cnt see it we already have the big fights. Im sure dana know it too, he probably had a good laugh when he saw that 10% in his bank account.