Sorry, sorry sorry...
My first post, but after reading this thread, I had to register and throw my .02 in. It's worth what it costs.
I've trained BJJ since 95, one of the first 500 member at the Underground, blah blah blah. I've been around the martial arts for over 30 years. But more importantly, I've been in business, successfully for a few years. Myself and four partners built our last business to 46 employee's in the space of 3 years. And it was a data center business, which means we hosted web sites by characters like LI all the time. And we also had to work with law enforcement because of guys like LI.
So I fail utterly, to see how some of the people upholding LI are able to do so from a business or moral stand point.
The business side:
LI's business model follows every bad tenet of scam marketing. You can inject emotion and call it whatever you want, it is a MLM scam. The 3%, 97% thing is ironic because it is really only the 3% that get a benefit from the pyramid on which they sit on top of.
The shocking thing is to see how many talented people have fallen for this. What's just as bad is that these talented people think that they're actually a part of something that they believe to be original. LI's tactics are cut outs and templates, put out on sheer volume. And it is on that sheer volume that a few people make money. His little club completely lacks in ANY business and professional sophistication. It's ghetto marketing, that's it. It became laughable once I made the mistake of buying Lovato's system. While he's an amazing BJJ guy, and I love the material in his system; the amateur crap marketing fire hose that started filling up my inbox became epic. Every latest and greatest system in the world was being presented to me daily. Sadly, while the guys who wrote the programs are talented BJJ guys, they look like clowns using LI's template marketing plan.
There isn't a damn thing that LI teaches in his seminars that sound business experience won't teach. The only difference is that some believe that since LI is an amazing BJJ guy, he must have the key to nirvana. And he does, but for himself.
The sick part of this equation is the moral relativism that some people have towards this guy because he's good at BJJ. LI tried to rape a woman but got off (no pun) on a technicality. The jury was not presented with a lesser charge that covered his inability to get a hard on. He tried, failed; his friends went to prison. He was a predator then, provably so; and he's a predator now.
Devnull, you cannot make a solid business case for LI's approach. The math does not work, period. Ponzi math is temporary math that falls apart under its own weight.
/end new guy, old guy rant.