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It’s been 5-6 months since Nate “The Needle Mover” Diaz gave this post fight speech calling for a fight with East Coast Gangster Jorge Masvidal for the Baddest Mother Fucker title in what was a first for the UFC to create a nice hype job for a PPV featuring the two.
Many casuals and hardcore fans alike bought into it and really pushed Masvidal further into stardom.
But of course, the more popular you are the more haters you get, many fans also saw the promo as gimmicky and saw the ‘BMF’ belt with plenty of backlash.
6 months later however, Masvidal is the first breakout star of the ESPN era. I’d like to think it worked.