It's doubtful that it will. Racing in general is losing interest worldwide. Sponsors are hard to come by to offset costs for even the good teams. When last years NASCAR championship winning team loses it's sponsor while in the thick of the race for another championship, how will the back marker teams fare?
Manufacturers are pulling out or cutting back because winning on Sunday doesn't translate into sales on Monday like it used to.
Probably the biggest problem is the lack of interest from younger generations. Less than 25% of NASCAR viewers are between the ages of 18 and 49. Viewership declines by about 10% per year. Not that many years ago, it was almost impossible to get a ticket for a race at Bristol. This year they sold less than a third of their seats.
Economics plays a big part. Many people who like racing don't have the disposable income or time to attend races. The drivers are not relatable "good ole boys". They are millionaires. The venues milk the spectators for money. The big money television networks paid for broadcast rights have them milking sponsors for more money. Car sponsors have to pay to get their names mentioned on air.
The cars are not relatable either as they don't exist outside of racing. People no longer have that love affair with their cars anyway.
Racing is dying with it's fans.
