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Because the UFC is the only big promotion in MMA. Boxing simply has more promotions and media outlets in more markets.
Perfect postThere are 8 billion people in the world. That means that about 0.15% of the population follows him on Instagram. And approximately 99.85% of the population does not. The average person has never heard of him.
Why does Ryan Garcia have a lot of Instagram followers? He's successful, good-looking, and he has Mexican heritage. Boxing is huge in Mexico.
UFC is big business, but it's still ultimately a niche sport, and their business strategy is promoting the UFC brand rather than individual fighters.
The boxing business model is different, with a bunch of rival promoters each trying to create breakout stars.
TLDR; The UFC doesn't give a shit about creating stars. The brand is what matters.
Boxing needs to make stars to generate interest. No one tunes in to watch a random boxing match. Lots of people watch UFC without particularly caring who is fighting.
Izzy has 8.7 millionRyan Garcia has 11.6 million instagram followers.
only McGregor and Khabib in the UFC have more than that (and they're both basically retired).
Thanks bro
This Saturday GLORY will organize a fun card in Paris!
Jake isn't "great" in boxing. He started training in his early 20s and can beat some people but nowhere near elite. Legit p4p champs and contenders like volkanovski in mma started their training at the same age. You won't see that in boxing anywhere but heavyweightThe amount of people on this planet who can become great at MMA is much smaller than boxing.
Everyone and their mother can train to become a boxer. MMA takes years to learn. Perfect example is Jake Paul and all those Youtube boxers.
Not to mention a lot of these boxers with 30-0 records have a padded record with a bunch of bums.
I'm not ready to say boxing has more stars, but even if it does, we're just talking about a few people. As a sport, MMA is crushing boxing and has been for quite a while. No one even takes boxing seriously these days.
The average person has never heard of any of these guys except Conor McGregor and possibly Tyson Fury.
A fight between two p4p greats is coming up in a couple of months between Beterbiev and Bivol, and the average person gives zero shits about it.Everyone in MMA is still impressed by Holloway/Gaethje and Alex Perreira but Ryan Garcia/Devin Haney was the biggest fight of the year.
Ryan Garcia is now bigger than any star in MMA (except McGregor).
Aside from him, there's Tank Davis. Who's also bigger than any star in MMA.
And of course there's Tyson Fury and Usyk.
All these guys are McGregor/Khabib level stars.
A pro wrestler won the UFC HW title in his 4th fight. A kickboxer is now a 2 weight UFC champion in 12 fights.
Lol like who?Boxing produces genuine characters and personalities