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well its a good idea if you want to make money back you've been losing from being a shitty money based company. But as far as sports go its a fucking smack in the mouth.
It's not good from a money perspective either. I have yet to talk to a casual fan (and I work with a ton of them) that wants to see a third match up.
Literally the only thing it's good for is getting a Reebok sponsored champion back. Which is still stupid considering every fighter will be wearing Reebok by July of this year.