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How?
It was late to the game itself IMO?
Late? It was the ancestor of military mecha shows, commonly known as "real robots." Combining modern military scale models with sci-fi models was the gig back then (usually with the gundams trampling over the other hardware). It made animated shows graduate from kid stuff to adolescent/young adult audiences in Japan. It inspired Macross, which in turn gave western viewers a glimpse of another side of robot cartoons (Transformers, Voltron, Saber Rider, etc.) in the form of RoboTech.