Here's a great story. Zuckerberg is very aware of his image and wants people to like him. He had one of his guys be a pollster to figure out how liked Zuckerberg was. But the guy disliked Zuckerberg so much he quit before finishing the poll. lol
Tavis McGinn applied for a job at Facebook last year hoping to work in market research. He had previously spent three years at Google, where he helped large advertisers refine their marketing campaigns across the company’s family of products. But part way through the interview process at Facebook, the recruiter told McGinn the company had something else in mind for him. How would he like to track the public perception of Mark Zuckerberg?
But the pollster, Tavis McGinn, quit the gig six months later after becoming disillusioned with Facebook,
he told The Verge in an interview published on Tuesday. He said he joined the company because he thought he could change things from the inside, but later realized his efforts were futile.
"I worked there for six months and I realized that even on the inside, I was not going to be able to change the way that the company does business. I couldn't change the values. I couldn't change the culture. I was probably far too optimistic," he said in the interview.
McGinn tracked a wide range of questions related to Zuckerberg’s public perception. “Not just him in the abstract, but do people like Mark’s speeches? Do they like his interviews with the press? Do people like his posts on Facebook? It’s a bit like a political campaign, in the sense that you’re constantly measuring how every piece of communication lands. If Mark’s doing a barbecue in his backyard and he hops on Facebook Live, how do people respond to that?”
http://www.businessinsider.com/facebooks-pollster-for-zuckerberg-quit-after-six-months-2018-2