Leave it to a multinational fast-food chain to broker peace between two bitter rivals.
What was supposed to be a modified boxing clash between
Wanderlei Silva and Acelino “Popo” Freitas at Spaten Fight Night 2 turned into a disaster that night. In the headliner of that Sept. 27 event promoted by a German brewery in Brazil, the two battled it out for a few rounds until Silva fouled his way to a disqualification. The 50-year-old Silva broke the proverbial camel’s back by headbutting his opponent more than once, and chaos broke out in the ring.
Both teams rushed into the fight space, where they proceed to brawl it out. Caught in the crossfire was the defeated Silva, who was knocked clean out by the son of his adversary, Rafael Freitas. As a result of the mayhem including a few shots to the back of the head, Silva sustained multiple broken bones in his face. The attorney of “The Axe Murderer” even claimed he would pursue charges of attempted murder due to the unexpected attack.
That’s when Burger King of all companies realized it had a great opportunity to launch a marketing campaign promoting peace between the two renowned national idols. Putting an advertisement together and placing it on many of the main television channels on the Brazilian airwaves, Burger King sat the fighters down together to share a meal. It appears to have worked to calm tensions between the two, while simultaneously improving images that had been tarnished by a post-fight brawl.
There’s No Such Thing as Bad Publicity
In the advertisement, Freitas begins by saying, “There are people who want to see us exchanging blows and fighting; that’s inelegant.” Silva replies, “But not BK. BK wants to see us satisfied with two big burgers at a low price.”
“Popo” responds by placing a BK paper crown on his former opponent’s head, remarking, “For you to eat alone or share with someone you love.”
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Leave it to a multinational fast-food chain to broker peace between two bitter rivals.
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