Meaning, his PPV sales aren't gonna be boosted by all the Irish fans in Ireland. Yeah, in America, he has a ton of Irish American fans, but a huge chunk of his sales aren't gonna be from the country of Ireland. Conor spans every nationality of fight fan, and mostly all his sales are from US fans, period. Anyone would be interested in watching Conor. He's not a boring decision machine like GSP. He's all action, and his mouth attracts fans like a moth to a flame. It was usually GSP's opponents that would attempt to sell the fight with pre fight hype.