What record? I don't see many threads jabbering about how great the UFC is doing. I see many threads from you on the other hand, claiming the opposite.
Btw, here is that thread:
http://www2.sherdog.net/forums/f2/ufc-ppv-buys-2012-ufc-trouble-2229345/
Here were the numbers:
4,285,000 (Number current through 10 PPVs)
350,000 (153)
700,000 (154)
+ 600,000 (155)
--------------
5,935,000 2012 Total with 13 events with putting names on Fox for free
5,927,500 2011 Total with 16 events
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Now, the 153 buys were reported at 340-410 after a quick check. Which means it could be 60000 more than the above estimation. UFC 154 was spot on. The prelim numbers for UFC 155 were very good, second to Anderson vs Sonnen 2, which did 950,000ish, so there is no reason to think it did less than 600000. In fact, a better guess would be at 800,000, since they were higher than Jones-Rashad which did 700,000.
So, it's quite likely they did 150-250k buys more than in 2011.
Now, even if they didn't, we are still talking about a lot of free fights with big names, cards spread thin, and a ludicrous amount of injuries (only one card the entire year stayed intact), oh and a cancelled event.
And we still aren't figuring in ad-money and the fox-money. And an economy that still isn't all that good. Oh, and that they consistently were in the top of the 18-34 bracket at FOX. Which is what the FOX president specifically said they partnered with the UFC for.
I'd say they are doing remarkably well, considering.