It's funny because until Newsom passed a state law allowing NIL (sponsorship) money for college athletes this was a heavy taboo, it was sponsored by Lebron at the time. They couldn't get any money beyond a per diem on trips. Obviously what happened is that some guys would get under the table deals. Coaches getting millions per year and athletes being suspended because some coach brought them lunch on a trip. There was this case of a guy who got in trouble because the coach paid his ticket to fly for his father funeral, it was as draconian as it gets.lol… I don’t give a fuck about college sports
Why? Is there an issue?
This will and should be rejected in court
For many college players, this will be the only chance to get paid
Seriously, people would go crazy over this. When it was announced people freaked out that it was smearing the sanctity of college sports, that the athletes were getting "education" and that it would be the end of college sports. They claimed that it was an anti american law, backlash from the die hard fans was worse than people talking about gay marriage in the 90s.
After California passed it, the other states had to follow since their colleges wouldn't be able to recruit the top athletes offering only "1 year education". Last year Cooper Flagg made 28Mi in NIL money and life went on the same way.
The current "trouble" is that college programs who are more traditional and were able to recruit with only their brand and coach name (or paid hookers, like Pitino) started to lose top athletes to smaller programs who could hook them up with better sponsors.