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Yeah, your analogy is nonsensical.
-Marketing costs are 10 percent annually and it's concentrated on a small percentage of main card fighters. Most fighters aren't even on the radar of the marketing department.
-the rest of those costs are effectively fixed. It's not like the UFC brings on new matchmakers for every card or new lawyers. Those are all in house costs spread out over 600 fighters. Broken down by individual fighters, it's insignificant.
So yeah, if I'm the UFC, it doesn't cost me much money to bring guys under contract. That's kind of the reason the UFC has such a massive roster and doesn't cut guys who retire or are sitting out for whatever reason.
Also, most fighters aren't even an investmentz they're just fodder to fill out prelims so the UFC can get it's contract money from ESPN.
Marketing costs are not 0. Fixed costs and resources can still be wasted and misallocated. You don't understand contracts or resource management and you are trying to dodge the question.
Would you lay out money and expenses for a contract that the other party didn't have to honor?