Cliff’s Notes: If you could have a phone running full Windows or another full x86 OS instead of Android/iOS, would this be something you’d seriously consider when you were buying a phone in the future? Get ready - you may be presented with this choice in 2017.
With Windows Phone looking like it is on its way out, one might think that MS is giving up on the smart phone market, but it seems like that is not the case. The rumoured Surface Phone would mark not an abandonment of the smart phone market, but a full spectrum shift for MS in the mobile arena and
possibly the start of a spectrum shift for smart phones as a whole. Why would anyone suggest an MS phone has such potential? Because the rumoured Surface phone is likely to contain an atom processor rather than an ARM one and, as such, run a full version of Windows rather than some rinky-dink mobile OS. Simply put, the Surface phone, if the rumours are true and MS’s update trajectory to Windows 10 proves fruitful, will be a full x86 computer the size of a smart phone, and not an app-reliant ARM based mobile device as we know them.
I’m curious concerning the Sherbro take on this concept – does it interest you? Imagine getting home and plugging your phone into a docking bay and having it output to a monitor/TV and have a keyboard and mouse and then it functioned as your fully on, honest-to-God computer. Or possibly even in a few years when wireless audio/video games kinks worked out, you literally plop it down and have it just output to your TV/monitor and wirelessly connect to human interface devices. The question is, if you walked in to get your next phone and you were presented with an ARM using Apple or Android based phone reliant on apps and app stores but were also offered a full x86 Windows 10 phone that worked like a regular computer, would you have an interest in the Microsoft phone using full Windows ahead of a phone using an app-store based ARM operating system? Do you think a lineup of phones that were full computers would have an impact on the smartphone market in a way that the ARM based Windows Mobile never could?
Now of course, if this does happen, I don’t expect great things immediately. You look at the original Surface Pro vs the Surface Pro 3 and 4 and the improvement has been *drastic* going from a device that had smaller screens but was heavier and had poor battery life to a lighter device with a larger screen that has fanless options, far better battery life, and in general is a vast improvement to the point where it competes with tablets as tablets and with laptops as laptops and has Apple actually trying to steal in on its success with the iPad Pro. An initial offering of a Surface Phone would likely suffer in the realm of battery life, heat generation, and kinks to work out of the software – but, so did the Surface tablet line and it has improved *drastically* in just a few years and carved out a very real niche in the computing world. If Surface phones suffer initially from these types of pitfalls, are they something you’d be interested in a few years down the road when battery life, heat generation, etc, aren’t issues any more?
Personally, I’ve always viewed ARM based tablets and phones as transitory technologies. The “there’s an app for that” mentality is a side effect of hardware limitations on small devices which lead to a phones and tablets
having to be simply functionally inferior little computers, relying on ARM chips not because of functional capability so much as size, low heat generation and power requirements, and cheapness. The x86 chips just didn’t exist to make tablets and phones that could work like real computers – but those days are coming to an end, and x86 manufacturers like Intel have seen the writing on the wall and have spent years making their chips more heat, size, and power friendly. These days though I do wonder – ARM chips have become their own massive ecosystems and despite being outright inferior from a standpoint of what they can do, these inferior computing options have such huge lineups and apps in their ecosystems that I’m not sure x86 options will just make them disappear, if they make them disappear at all. ARM might be here to stay – the ARM based platforms are simply too big in both market and mindshare to have people drop them for much more functional x86 operating systems on phones. We’ll see.
Lastly, if this is to happen, it wouldn’t remain an MS exclusive item for long. Third parties releasing full x86 phones may be in the future – a proper x86 Linux phone rather than a stripped down Android built for ARM, possible full Mac OS phones, and other companies releasing phones running a full version of Windows. A Surface phone would just represent the first major offering of a x86 phone running a full OS rather than a stripped down ARM based mobile OS.
(for your reference, if you want to see an article on what is being speculated for the Surface phone)
http://www.itbusinessedge.com/blogs/unfiltered-opinion/microsoft-surface-phone-what-it-could-be.html