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The Sarah Connor character is a great example of how they used to be able to just put a woman in a role like that and then let the performance speak for itself. Both Linda Hamilton and Lena Headey were great as Sarah Connor. Emilia Clarke, not so much...
But now they have to market the whole movie about how it's all about 'strong female characters.' One of the golden rules of film is 'show me, don't tell me.'
Put a competent actress im a well written role and let her show us how great she is, they don't need to tell us in advance. It's hacky.
Don't think you can throw everything together though, there are definitely films being made where "strong female characters" are taking the place of good writing(The Starwars sequels come to mind) but equally there are plenty of films like Fury Road, Rogue One, etc were there not and lets be honest still loads of male led blockbusters, the vast majority of superhero films for example.
One thing to consider as well is I think that the action genre itself is now getting pretty old and originality is increasingly harder to come by. Done well I think a stronger female presence can definitely be more than an exercise in tokenism taking things in a new direction.