So does fan attendance not really matter to UFC's bottom line?

[You Will Vote For Dreyga]

UFC are putting on events with zero fans in the audience for several months now and (I presume, or else they wouldn't be doing it) still making money. Traditionally, pre-covid what percentage of their revenue comes from fan attendance? Anybody know? And if they needed to I guess they could just keep doing events without fans.

Ot’s about 5.6 percent of revenue ( should note these numbers are from a couple years ago so the percentage is likely very different but around the same ball park)

I remember Dana saying in a scrum that they are taking a 100 million dollar hit from lack of Live Attendance

 

[sometimesmaybe]

In a business sometimes it's not about making money, it's about mitigating losses. Holding events with no gate isn't a big deal because they're not renting venues and all that goes along with it. Let's say they are losing money though. Would you rather lose $20 million or hold events with no gate and lose $10 million? I just used those numbers as an example.