This is EASILY FIXED!
Dear Dana,
Get Reebok to create shirts, pull overs, etc... that fans want to wear. Make one that looks like these:
.... and you won't sell shit!
But, if you make them regional, camp/team driven people will eat them up. I wouldn't mind wearing a shirt designed like the NFL, NBA, and MLB make them. What I mean is this, make the apparel long term relevant where you build a following. Pettis, Hendricks, and Barao are only popular so long, but if you had a shirts that had the following:
UFC Logo on the bottom left, Camp/Team in the middle, Fighter name / Camp on the back, Country Patch on the left sleeve, Reebok on the right sleeve.... you would win the clothing game.
I am from Huntington Beach, CA. Sell me a fucking King's MMA / Werdum shirt that has the King's MMA Logo prevalent.
Pay the fucking teams a cut. Everyone wins. You and Reebok sell a shit load, Kings can pay to train more fighters, and the fans get something that actually doesn't look like ass.
I am sure my Canadian friends would like a bad ass Tri-Star GSP hoody.
I could see all the teams going for this.
- Alliance
- AKA
- ATT
- Blackzillians
- Jackson / Wink
- Nova Uniao
- Serra-Longo
- Alpha Male (small size only)
- Xtreme Couture
- Roufa
It's time to get your marketing right and this will do it. Honestly, I would wear an MMA shirt of my favorite fighters, but I don't want to be embarrassed by the shit you guys are producing to do it.
This idea is for free Dana... no charge, but you want more advice... then I will have to charge you... just send tix when you are in SoCal.