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because they are trying to suck up to nike?
Could also be the fact that Rampage is presumably leaving the UFC after this fight. Rampage looks great on a Reebok poster in a store, but if he's no longer a UFC fighter at the time those posters go up, it's not good for their business to be promoting Reebok and Rampage together
But yeah, the Nike thing is probably pretty valid too. They really want more Nike endorsements