it's the entertainment business these people are not curing cancer if you want people to give a shit about your fights they have to first give a shit about you. combat sports differ from other sports in this regard and it's been that way since the beginning. ali was doing these antics all the way back then and that's what people want. combat sports are inherently a freak show. there's no bat or ball or hoops. it's literally a freak show, putting 2 humans in and watching them fight each other. it's a carnival attraction. like the colosseum fights in ancient rome
no that's not how it works. they can't make chicken salad out of chicken shit. they could print all the posters in the world and have you on talk shows, they could spend 2 billion dollars promoting you, but if you're a boring fucker, if you're chicken shit, it's not going to make any difference. yeah ufc could do a little more to promote some guys but they don't have a magic wand. you can't just magically promote boring guys and make them not boring. you want them to overdub his interviews and use CGI? the general public don't give a shit if youre on a 6 fight win streak or whatever. the ufc could promote his accolades and say he's the best fighter ever but nobody cares if the guy himself is uninspiring and has no charisma. that's how the world works. same in any business. nobody cares if you're technically the best guitar player on the planet if you're a boring turd and your songs don't resonate with people. you need some personality