they all failed at their PR campaigns:
-Tyron hit the wrong timing unable to keep the belt until 2020 when BLM peaked
-Snoozman should've invested his cringe wanna-be-LLcoolJ energy into collaboration with 14y.o. minded audience
-Leon is a really hard case. A truly one of the hardest NPCs in sports world as a whole. Even his cinematic win over llCoolJuiceman and Colby's heat didn't bring any interest to him. At this point, Leon should've gone all-in and say smth like: "IF YOU PEOPLE DON'T CARE ABOUT ME IMA KILL MASELF". Maybe (very low chance but still) people would feel pity and follow him to see what happens next since its pretty believable.
-Bumlal is an NPC as well but in his case he is just lazy. Behind him a potential 1 billion of brainwashed crowd and only thing he needs to do is to use some trigger words. "Free Palestine", "Stop war in Gaza", whatever.