Because they aren't watching it to see "real fighting" - they are watching it to see how the business is being run, who is considered top talent, who is actually performing to what standard, is this guy working snug or is he taking liberties, has so-and-so rcovered fully from their injury, is the overall workrate high or low, does the writing suck or not, will creative have the guts to do this or will they puss out and do that, can this fool cut a promo, can this vanilla midget work w/ a legend like Nash, does the Iron Sheik have one more run left, will the Honkytonk Man quit talking shit and come back for that IC belt, has Ric Flair banged my wife, etc., etc.
Plus you've got the soap opera/serial aspect, and the stories told by the matches. "Smark" knowledge available in the internet age can add an extra TMZ-ish drama to the package.
They are watching PW for pretty much everything BUT real fighting, and it's the reason they keep watching a shitty, watered down product that is long past it's glory days (no, I'm not talking about the UFC). PW is cyclical, so everyone is always hoping and waiting for the next batch of Races & Funks, Rhodes & Flairs, Hogans & Pipers, HBKs & Hitmen, Stone Colds & Rocks.
Also, you may have what is known in some circles as "(Jon) Fitch's Syndrome".
