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I'm looking at it two ways:
1. The movies were never totally about dino destruction. If you watch the first film, there is a lot in that movie that's not rampaging dinosaurs. Yes, it builds up to that, but there's a lot of other stuff to chew on, like the science behind dino creation, the business side of the park etc.
2. Like I said, it could be a way to expand the JP universe. Just why in the hell HASN'T a competitor risen up at this point anyway? In the real world, competitors ALWAYS come along. And if it's destruction you must have, then two groups making dinos can lead to 2x the mayhem.
Obviously they want to keep the franchise going, and I want to see them keep it going. But you can't just do the same thing over and over and over. And the best film in the franchise--the first one--is much richer, and more layered, than its sequels. It makes sense that to get back to making that quality of film, you have to make another film that has more going on on a story level than just T-Rex fucking shit up.
I'd argue that all of the movies were precisely about dino destruction; that is the entire brand and premise of the films. Now I, personally, like a good corporate espionage film as much as the next guy, but that is not what I'm expecting when I go see Jurassic Park.
The reason why a competitor has risen is because, as we've seen countless times, it's a total disaster waiting to happen. In the first film we saw the attempts of a competitor to try and get a jump and thanks to Newman it failed. Then it became a disaster. Then someone did step up and finish Hammond's work only for another disaster. This endeavor is not just about possibly going bankrupt, it's about possibly killing every single customer you have.
Moreover JW covered this to a point. The park is incredibly expensive and quickly turns into a zoo with diminishing interest. To stay ahead they have to continually create new creatures that they can't control.
The franchise has essentially run its course and now seems to be on a loop with new personalities. You can't keep it going forever...