Joe is a part owner and he is buddies with Aubrey Marcus, who is often on Joe's podcast. As for FDA approval, that is nonsense. Percocet is FDA-approved. Do you want it in a supplement? They made sure not to have any Alpha Brain commercials when Sam Harris was on. If you are ethical, you do the studies before you sell the product. Especially when the original formula (allegedly) made people sick. And this is the problem with Rogan. It's not that his comedy sucks or his UFC commentary sucks, etc. To each his own, I guess. The real problem is his using his fans as marks. And he has such a cult of personality going that he gets away with it. It should be a lesson is manipulation, but it appears to be lost on a lot of people.