Hes said it multiple times in interviews now
“Certain athletes, they show the UFC, to the fans, that they are marketable,” Woodley said. “What happens is, the UFC gets behind them. They start to push them. I’m a husband, I’m a father of four, I’m a gym owner. I’m an actor. I’m an analyst. I’m a stuntman. I’m a Christian. Every avenue you can take me, I’ve got it. I grew up in the projects. I grew up in gangbanging. Family of 14 in a four-family house and I made a choice to be successful. What is there not to market? I’m fighting like hell. I’m not doing performance-enhancing drugs in my life. ... Why would they not want to market me?”
https://www.mmafighting.com/2017/1/...hes-the-worst-treated-champion-in-ufc-history
“Sometimes, in the past, I had to recognize that I didn’t run the organization, whether I thought they should have promoted me in a certain way or did certain things, they’ve got 600 athletes to think about,” he said. “It wasn’t always about me. I may have figured that out a little too late in the game, but at the time, I never really trusted a lot of people. I grew up in the street, I grew up gang-banging, and trust and respect is earned. My head is always on the swivel. I live in the murder capital of the country, and I move a certain way."
https://www.mmafighting.com/2021/3/...ing-is-not-an-option-ive-got-to-go-out-on-top