Had a broken jaw and didn't quit, showing heart. Through his promotion people actually cared to watch the event. The UFC doesn't promote their fighters well, what's the issue with Colby's self promotion. I agree some of the things such as the Glenn Robinson shot were excessive and unnecessary but for the most part he has been entertaining and come fight night, brings it. He was up 3-1, even on one scorecard and down 3-1 on another scorecard. If he fine tunes some aspects of his game such as employing more body shots like Usman, he can definitely win. I picked Usman to win so I am not surprised by the result but Colby can definitely come back stronger. He is a true fighter and if you didn't gain respect for him after that performance, you don't appreciate elite MMA.