I always find people talking PPV sales a little weird since in EU there's more a "Channel Subscription culture". I follow MMA from more than 20 years and I never paid a single cent to watch an UFC event. There's only one very small demographic group that in 2023 actually purchases PPV: American boomers that are not able to find an HD stream and that don't know what an IPTV is.
Also, I lived in South East Asia for a while in a different coutry than yours, and everyone and their grannies had IPTV. It's just amazing having free LIVE access to so many combat organizations without having to pay.
I loved waking up early to enjoy the little fresh air in the morning, taking the motorcycle to go for a swim in the ocean, and come back to have breakfast while watching UFC. The events were always long enough to make me open the first beer around 12 and order some food. Amazing times, beautiful places, incredible and inspiring people.