GSP is actually why we're at the problem we're at right now.
Re-watch that press conference that Nick no showed. GSP explicitly says that Nick needs to pay for this, that there has to be consequences, and that he can't understand how someone wouldn't want to do press conferences, that he's spent the last decade of his life wanting to be champion and that he's happy to represent the UFC anytime he can because this is what he wants.
Throwing Nick under the bus was correct. Nick had skipped two press conferences in a row without at least telling anybody he wasn't attending. Of course he had to pay.
However, saying the other stuff was a major problem. GSP was a star, and GSP was telling the UFC that he does all his press conferences because it's his major goal in life to be the champion and represent the UFC so he likes them. The UFC had their biggest star telling them that he'll promote for free. Of course they'd been having him promote for free all along, but here they finally had it: that their custom and not contractual obligation had been so entrenched for so long that a guy like GSP, who probably had the best agent in MMA, never even thought to demand that GSP should be getting paid to do media.
We're at where we're at, that someone is asking to do media, or at least the "extra" media, because guys like GSP, and everybody else who came before never asked. Why I have no idea, because it makes complete sense that you should get compensated to come on Bob's Morning Show or whatever considering that that's literally how any other situation would work.
The UFC's been getting their fighters to promote for free. Good on Conor finally saying that this is ridiculous, that they need to pay him to do any extra media work beyond the basic pre-fight press conference, weigh in, etc. stuff. If it wasn't Conor it was going to be somebody else as this was just a matter of time (and frankly I'm shocked to find out that they haven't been paying all along)