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Above that, I mentioned Cruz's education. He pretty much has Obama's background before he became president but he's a hardline conservative. I don't think that wins him the candidacy. He will cause problems in the debates but that won't win him over with voters. The biggest problem Cruz has is he isn't liked among Conservatives. There is a strong split with those who agree with the way he conducts himself.
What is interesting with Cruz is he landed 40% Hispanic vote for his Senate seat. That's unheard of for a Republican. He talks about getting the Reagan collation back with conservatives, evangelicals, libertarians, Reagan democrats, AND Hispanics. I think that is a large group to attempt to appeal to and other candidates are doing it better than him.
Whut? He isn't liked among conservatives? He's conservative to the core and to a fault (depending on your stance of his stance on principles and against negotiating). Only reason that can be made he isn't 'liked' is his poll numbers, which now are purely based off of name recognition. Only a small percentage of people pay close attention to politics, and even lower of those that watch Fox News and listen to talk radio. The fact that Cruz is 5th of all the possible nominees, before any debates, is actually a very positive sign.
That is an interesting fact about his Senate run that I didn't previously know about. Thanks for sharing.
Most of the aspects you listed are very up-in-the-air right now, but will start to be established when the debates begin. I'd say Rubio has the edge over Cruz on the hispanic vote, but I'd bet Rubio political funding will be small as compared to others because Jeb Bush, from the same state, is also obviously running. If Rubio drops out, assume the majority of latino voters to jump ship to Cruz.