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The point is that the numbers in this context may be deceiving. They allowed people to sign up and then back out without paying. It is a small sample size, but I have seen a lot of people on here say that is what they intend to do.
So fans of the UFC signed into watch one event when the UFC is doing multiple events every month on it, I highly doubt that. I think a larger percentage of new subscribers will stick with it. Sure a few here and there will drop off like anything. But if you signed up because of the UFC there is no reason to drop unless your streamed sucked for whatever reason.