ESPN+ grabs 525,000 new subscriptions for the weekend of UFC Brooklyn. At $4.99 per member, they grabbed $2.6 Million. I'm not sure if they are getting 100% of that figure, but not bad for their debut. https://www.mmafighting.com/2019/1/...ZIg1MIKEX_m-awSqDiNee-xvvzbH1ErE2YP4mbCE3dDS0
I called this on fight night. The ufc could save ESPN. I do think that many of those will be canceled before the week is up though.
525k subs @ $5 month == $2,625,000 If you multiply that by 12, you get 31.5 million/year That assumes 100% of these folks keep their subs (I've already cancelled my trial because the experience was horrible) ESPN is paying 300 million/year for this rights deal. They are losing their pants, its a long play. I can't figure how the numbers work long term but it seems they are trying to buy their way into a future in the age of cord cutting.
Yeah but we fight pass subscribers got effed. We usually get the prelims and such If this continues fight pass people might cancel.
It's impossible to know that number right now. I highly doubt they'll see that many abandon the platform. The UFC schedule is pretty busy and if you signed up for the UFC I see no reason why you'd cancel. Not too mention 4.99 is a pretty cheap even for a sherdogger.
Fight pass offers like a dozen other live mma promotions. It’s a must keep imo cause I like watching CES, Pancrase invicta island fights, titan fc etc
UFC on ESPN 1 Francis vs Cain will also do really good ESPN is heavily invested with UFC And everybody wins imo (Maybe not Reebok when the deal expires)
The point is that the numbers in this context may be deceiving. They allowed people to sign up and then back out without paying. It is a small sample size, but I saw a lot of people on here say that is what they intended to do.
Remember in the streaming playing field it isn't about each streaming deal self supporting itself. It's about all your content coming together and supporting the streaming service as whole long term. Look at Amzaon with the Grand Tour paying 250 million or something like that. They know they aren't going to gain that amount in new subscribers to pay that. But if its another reason to attract 125,000 new subscribers it will help the overall cause long term.
