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its going to cost them a lot more in the end.
This is idiotic and obviously not a parody. This will not end well for them.
I can't tell if they're sincere in their exploitation or if some rich guys with legal knowledge were so pissed off by this that they set up the store to invite attention to get parody law changed (sort of like the Orchid Hunter in Adaptation).
Pretty clever, Starbucks might not even fight them to preserve their image with all the hipster nerds.
They're going to feel dumb when Starbucks' lawyers bankrupt them in court with legal fees alone. Starbucks won't even need to win.
Our clientele is shifting from hipster's to retiree's. Started about last year-ish.
SoCal? Our?
Guys! Shut up!!! the barista has spoken!
Starbukakkes Coffee
http://www.buzzfeed.com/rachelzarrell/a-dumb-starbucks-coffee-shop-is-the-newest-craze-in-californ
starbucks got hip to the shop they are looking into it