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Once again, if The UFC were trying to put theirselves out of business, they couldn't have chosen a more effective way. WWE does drug testing but they do it reasonably....they don't let it destroy their company.
I agree, and on top of that I don't even understand why people say drug testing "legitimizes" the sport as if that matters in any way. Sports are entertainment, not a medical pocedure.
The Olympics are full of heavily drug tested "legitimate" sports that draw pathetic TV ratings. Baseball's best ratings were during its steroid era and dropped immediately after they started stricter drug testing. America's most popular sport features 300 lb. roided monsters trying to kill each other...etc. etc.
If the facts tell us one thing, it's that strict drug testing hurts the popularity of ANY sport.