It all started off with the UFC about to cut him, he realized martial arts being the game of "respect" is a fallacy and total bullshinanigans.
It's the game of DIS-respect.
Since then he's been going from peripheral unknown no one really cared to watch, progressing to front and center.
His "shtick" initially was clearly fabricated, but there's a saying,
What this may be saying is, the fabrication seems to be slowing becoming the reality.
What can I say?
I love it.
In that conversation the interviewer comments, "wow, we really went black there for a moment".
Most interviews and press conferences for real, I can't sit through them - they're mind numbing.
Same generic garbage.
McGregor Vs Khabib - I was literally hanging off every word.
Aside from the time Nick Diaz basically buttfucked everyone post fight vs Johnny Hendrick at the press conference, it was literally the only press conference that ever interested me.
That wasn't just a martial arts press conference (re McGregor/Khabib); that was a series of social facts, and social facts become a political event.
What Covington is doing is literally ground breaking and the future of this sport.
He's hitting all the right nerves, with the linguistic etiquette of a college graduate, and the finesse and satirical humor of a Miami playboy.
.....
Masvidal is a destroyer of worlds and has provided years of entertainment and inspiration.
It's fitting these two showed each other the tricks of the trade in their early years, and to be honest I prefer their rivalry in contrast to their "BFF" charade they had going on previously.
.....
I guess what I'm saying is, it's a good time to be an mma fan.
These dudes are showing new generations that, being a fighter rests on the chassis of talent, but is driven by the engine of character and cognition.