In terms of popularity, Conor McGregor is the White Man of Muhammad Ali. No one in MMA or Boxing is popular than Conor McGregor right now, not even the "Hall of Fame" UFC fighters. Everyone who just started watching combat sport talks about him and already sees him as an influential icon when there were dozens of MMA fighters who have accomplished better than him. So, it got me wondering how did this man became so popular? Did social media played a huge role in this?