Bro, it's 2025... we can't just burn shit when we don't like it... people included, hah
But nah, I get you... The sport really has become stale. But they market enough bullshit and create enough hype to get the big contracts... so it works for them.
The sport benefits from being 'badass', or a tough guy sport... so all they have to do is put BS rankings in front of names to get casual fans excited.
It will likely stagnate and get stale in about 10 years though. The Pink goof doesn't know how to create new stars.
They really tried to put the company on unstable guys like Izzy, Colby, and O'Malley. Dana just doesn't know better since he is a volatile wife-beating kinda guy himself. No hate... just calling it like it is.
End of the day, Dana White did bring the sport to where it is today.. but the world has changed, and he still uses the same old overhype marketing strategy and calling people who disagree with him stupid.