I'm brazilian, and it hurts me to say this, but we're just awful as a society.
Uneducated, selfish, loud, overly proud, careless people, with absolutely NO sense of community whatsoever.
I've been living in Japan for quite few years, and it's just astonishing the difference in the way people behave in their daily activities.
It's like another planet, with another race living in it.
I'm ashamed for being brazilian on pretty much every day of my life, and I see no way to change the way people behave in my country.
It's just the way it is.
And god forbid you bring these issues up to any brazilian living there. My god, don't even dare.
As for the topic, it's obvious the UFC brass already knows what brazilians want to see and how they behave in general, that's why we see so many mismatches there.
I can honestly say, without doubt, that if there isn't at least one brazilian champion at any given time, or if brazilians lose more than they win in Brazil, the business there is unsustainable.
Brazilians don't like sports, they like to WIN, to make fun of the losers and the parties/barbecues to celebrate the victories.