It's certainly possible, but you'll need to prove it first. What I'm describing is not an unknown, or new, phenomenon in Asia:
"
In East Asia, it’s not uncommon to find people fully-dressed on beaches, carrying umbrellas on sunny days, or wearing full face-covering masks in parks. Women in particular go to extreme lengths to achieve pale skin whether it’s through obsessive whitening skin care routines or melanin-reducing injections. But where did all of this come from?
Some western media outlets like to report that this desire to have clear, white skin is a reflection on East Asians wanting to look more European. However, these hypotheses barely scratch the surface when discussing the origin of the pale skin beauty standards.
In China, Japan and Korea – long before exposure to European beauty standards – tan skin was associated with lower-class field work while having pale skin signified social prestige.
...
These beauty standards had an impact on food trends as well. During the Ming Dynasty (1368 – 1644 A.D.), Chinese medicine manuals recommended consuming certain foods to achieve lighter skin. Among some of these recipes were the “three white soup” which consisted of white peony root, white atractylodes, white tuckahoe and liquorice. A different, slightly stranger, remedy recommended swallowing pearls that had been ground up into powder.
...
During the Nara period (710-794) and up until the Heian Period (794 – 1185), cosmetic products for skin whitening became closely associated with nobility. Women often applied liberal amounts of white powder, called oshiroi, to their faces which was also used by kabuki actors and geishas. During the Edo period (1603 – 1868) the beauty standards shifted slightly, and women began seeking a more natural-looking pale complexion
...
K-pop idols and Korean actors are known for frequently lightening their skin color in photos, like many other celebrities across Asia. This preference for white, blemish-free skin dates back all the way to the Gojoseon Era (2333 B.C. – 108 A.D.) — the first dynasty in Korean history."
https://nextshark.com/east-asian-pale-skin-beauty-standard/
The author is a woman named Jin Hyun.
One of the subtle ways in which imperialism continues is stripping established cultures of their own cultural autonomy by attributing everything to the influence Europe had on those culture - it is a good willing effort which results in stripping cultures of their own actual history and autonomy. Indian feminist Gayatri Spivak talks a bit about this in
A Critique of Postcolonial Reason and hits the nail on the head, I think. It's an easy thing to do in our current cultural climate but it's something both lazy and, yes, itself imperialist. If this woman wants to argue this, she has a lot of work to prove that this is what is causing this rather than literally thousands of years of privileging lighter skin in Asia.