Sure it could. But here is your paradox. As a capitalist society we know where there is demand, supply finds a way.
So how do you stop demand, because that is the only way you could ever possibly stop supply.
The way you stop demand is by creating some sort of utopian or ultra authoritarian society.
Alcohol is the number one over the counter pain medicine for capitalism, it just has some pretty serious side effects.
Alcohol serves many functions that make it attractive:
1) it's heavily taxed, and a lot of people on entitlements give back some of their entitlement money to where it comes from through this
2) it lowers the filter that everybody has with respect to openness and honesty because of all the very unnatural insecurities we have that develop from always being given feelings of inadequacy to keep economic production high.
At the end of the day, I believe in people's core we know the hypocrisies in our character, and harsh realities of our modern lives. Most of us are locked in the proverbial doing a job you don't like, for shit you need, to impress people you don't like; driven by an onslaught of consumerism backed by big business and government who work together; ultimately often pitting people against each other.
Reality, most people spend so much of their life working in situations where they are literally just a number. Alcohol is one of the primary tools of society for people to rebalance and curb the impact of this harsh reality of what life is.
My next crazy assertion is it's crazy people like ISIS who try to destroy all alcohol. No society that tries to outlaw it I think is making a wise decision. The best approach is Buddhist approach - drinking is not a sin. A clouded mind is the sin. But the thing is that goes with the buddhist system with elements of minimalism, whereas western capitalism is on the other end of the spectrum where it is intentionally designed to continuously cloud your mind by way of advertising / mass media / and live to work instead of work to live mentality. Alcohol is an elixir that tilts a person's mental state back into a more primal level.
I know pretty much nobody will agree with me... but that's how I feel.